Southern Wisconsin Times

Rock County spent $356,717 on men's collegiate football teams in 2023, an increase of 2.2% over the previous year, according to the U.S. Department of Education.

This translates to roughly 17.1% of all spending for sports teams at the Beloit College, the only institution in the county during the 2023 season.

The average sports expenses at Rock County have grown 43.6% since 2010.

College football is one of the biggest sports in the U.S., with some college teams eclipsing NFL teams in terms of attendance and profit.

In 2022, after a decades-long fight, student athletes nationwide gained the right to profit from their names, likenesses, and images as a result of a flurry of new state laws and an NCAA policy change.

Year	Football Team's Expenditures	% from grand total sport team expenditures
2023	$356,717	17.1%
2022	$349,124	16.4%
2021	$0	0%
2020	$342,718	16%
2019	$303,857	13.4%